In Pursuit of 1%.
1%. It doesn’t sound like much.
When we think of performance generally, we usually think about the big changes as being the most important such as upgrading to that new tennis racket, working with a new coach, a wearing the latest smart watch to track your vitals.
Sure, these could all be impactful changes when done right but they don’t (and shouldn’t) happen that often and can be high risk, high cost, and potentially low return if poorly executed.
Whether it’s treating unwell patients, rehearsing for a concert or practicing your technique off the field we all want to take it to the next level and make our best, better.
At Hard Yards we take a different approach, we pursue the 1%.
We strive to find those small changes; seemingly insignificant day-to-day that over time aggregate and accumulate to make a massive difference to your long-term game.
It might be a minor adjustment to your grip. Perhaps you take that extra minute to visualise your game plan before you head out to the pitch. Or you might invest in something you wear each and every time you play and it’s not until you look back that you see the gains you have made and the hurdles you have overcome.
But like any change, if you are not consistent, you’ll not reap the rewards. As an illustration of the effects of small, consistent gains you can see the long-term power of chasing those 1%s.
We are here to help you reclaim these 1%s!
Credit : Mr James Clear - https://jamesclear.com/continuous-improvement
Serious About Sustainability
When you enter an established market such as sportswear, having a superior product is a prerequisite. The team at Hard Yards is well aware of this. In fact, their entire business strategy is to inject technology, research, and design into a category normally treated as perfunctory.
At Verdn, we believe this principle holds true along a different dimension as well: in a world mired by environmental challenges, those who choose to introduce new products carry a responsibility to ensure that they are more sustainable than existing alternatives.
A few months ago, Harry and James from Hard Yards came to us at Verdn to explore a partnership. I was ecstatic — after chatting to them it was clear to me that we were fully aligned in our approaches. Hard Yards wanted to be a premium, sustainable brand. Verdn, was created to facilitate exactly that.
Planting trees with every product.
With every product sold, Hard Yards pledges to plant trees.
The trees planted are mangroves, known for their effective absorption of CO2, and their pivotal role in maintaining healthy coastal ecosystems. The trees are planted in either Madagascar, Kenya or Mozambique, and provide crucial income to local communities that are employed to plant and protect the trees in areas that were previously deforested.
To make these pledges effortlessly, Hard Yards uses software provided by Verdn.
Additionally, Verdn allows each customer of Hard Yards to track their own trees, after they buy their products. They can do so on unique dashboards, generated by Verdn, and updated over time by our tree planting partners.
About Verdn
Verdn launched soon after meeting Hard Yards for the first time — in September 2020. Since then, we’ve helped brands plant over 150,000 trees, and recovered over 100,000 kg of ocean-bound plastic. Verdn is expanding to new types of impact, including coral planting, clean water, and more.
We could not be more excited to work with a progressive brand like Hard Yards.