TECHnology MAKES US GO FURTHER. Harder. stronger. faster.

Since Hard Yards was graphite on paper we had a simple goal.

Tear up the training-wear rule book. Innovate through iterative design. Bring our ideas to life using state-of-the-art technologies.

All athletes no matter what, where, or how you do it, push athletic-wear beyond the ordinary day-in-day-out. Every detail matters. We are built to help you Go Further.

HY LABs.

The beating heart at Hard Yards resides in our lab.

Our materials scientists, bio-mechanists, fabric technologists and design specialists come together with our athlete community to challenge our ideas and experiment with new ways to better the tech built into every Hard Yards product.

From chameleon-like grip, to dynamic impact protection, to improving our packaging sustainability our goal is to imagine, ideate, implement and iterate and claim back those 1% margins that help you Go Further and beyond ordinary.

WORLD-CHANGers WE COLLABORATE WITH.

A giant leap.
in impact protection.

Moulding in 3-dimensions around your arm, the High Impact Guard stays flexible to keep you focussed all game, yet instantly hardens on impact to keep you injury-free.

“I wore the grip socks for the first time today and must say they are a work of genius. the silicone grip is such a great concept!”

— Nabil.S - Hard Yards athlete since May ‘22 —

GROUND-BREAKING GRIP.
EXPERTLY ENGINEERED.

Our medical-grade silicone grip is your new secret weapon.

Precision-injected onto the inside and outside of all Hard Yards socks, our grips give you unrivalled grounding and power transfer with every stride.

“BEST SOCKS I’VE EVER USED! SO MUCH GRIP AND SUPPORT. i RECOMMEND TO ALL MY TEAM MATES!”

— Chris.S - Hard Yards athlete since May ‘22 —

NATURAL FIBRES.
WOVEN WITH INNOVATION.

Organic, long-staple cottons form the base for many of our pieces. Durable, absorbent, sustainable and enhanced with spring-like elastane for products that last you season-after-season.

EXPLORE THE HARD YARDS COLLECTION.