Serious About Sustainability

When you enter an established market such as sportswear, having a superior product is a prerequisite. The team at Hard Yards is well aware of this. In fact, their entire business strategy is to inject technology, research, and design into a category normally treated as perfunctory.

At Verdn, we believe this principle holds true along a different dimension as well: in a world mired by environmental challenges, those who choose to introduce new products carry a responsibility to ensure that they are more sustainable than existing alternatives.

A few months ago, Harry and James from Hard Yards came to us at Verdn to explore a partnership. I was ecstatic — after chatting to them it was clear to me that we were fully aligned in our approaches. Hard Yards wanted to be a premium, sustainable brand. Verdn, was created to facilitate exactly that.

Planting trees with every product.

With every product sold, Hard Yards pledges to plant trees. 

The trees planted are mangroves, known for their effective absorption of CO2, and their pivotal role in maintaining healthy coastal ecosystems. The trees are planted in either Madagascar, Kenya or Mozambique, and provide crucial income to local communities that are employed to plant and protect the trees in areas that were previously deforested. 

To make these pledges effortlessly, Hard Yards uses software provided by Verdn.

Additionally, Verdn allows each customer of Hard Yards to track their own trees, after they buy their products. They can do so on unique dashboards, generated by Verdn, and updated over time by our tree planting partners.

About Verdn

Verdn launched soon after meeting Hard Yards for the first time — in September 2020. Since then, we’ve helped brands plant over 150,000 trees, and recovered over 100,000 kg of ocean-bound plastic. Verdn is expanding to new types of impact, including coral planting, clean water, and more.

We could not be more excited to work with a progressive brand like Hard Yards.