Hard Yards

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Precision R&D, from the lab to the pitch

As keen sports players ourselves, we know just how important it is that you can rely on the products you wear to do exactly what they are supposed to.

We are passionate about going beyond what is expected of a sports brand, delivering you sports accessories that perform for you time after time, game after game.

Our vision is to bring you technical sportswear that gives you the confidence to dig deep and give that extra 1%, because it’s all those one percents that can make or break your game.

To achieve this benchmark, we partner with world-leading universities and world-class athletes to make sure that our products will stand up to our claims.


Our R&D is supported by